A very unique characteristic from Lucifer, is that she is in charge of everything that involves her music carrier, she self produces her videos, does her own photoshootings, CD booklet design, writes lyrics, composes her own music (sometimes helped by Gardie), even writes short stories that go along with some of her releases and articulate her music. Her wish of independence, and free expression took her to create her own record label named WORLD e'ND. Her first release under it was "LUCIFER toiu na no oningyou" in 1997, after having produced the entire Gille Loves discography and videos under "Gothic Romance Invitation". Lucifer says that she always has a lot of confidence on her and on what she does. Several times during her carrier she has been offered assistance by professional producers, but she has always denied it, confident that she can do perfectly right everything she wants on her own, and has done a great job. Many people describe Lucifer's albums as "home made", and certainly they have that feel since WORLD e'ND is not such a big record label as Middi Nette [Mana's record label], but to me it gives the albums a more human touch, rather than a perfectly made record. Till this day WORLD e'ND enterprise has produced all Lucifer's releases since 1997, including goods, videos and CDs it hasn't signed in any other artist, so it's an exclusive record label for Lucifer ^_^.